Interactive Survey Guide

Want to grow participation and receive accurate results in your surveys?

Then this fun community engagement method is for you!

We raised our research participation rates from a handful of incomplete entries to over 100 participants in each round with this fun community engagement method.

My Brother SG conducting interactive survey with migrant workers
My Brother SG conducting interactive survey with migrant workers

The interactive survey is a fun and visually appealing way of collecting primary data from a medium-to-large sample size that can directly impact implementation work during physical outreach events. The gamified presentation of the activity helps to engage with and listen to hard-to-reach communities that may be reluctant to participate in traditional research activities like interviews, focus groups and surveys.

How to Set Up the Survey

In the diagram below, see how we set up the survey.

Resources Needed:

  • Coloured multiple choice question (MCQ) cards

  • Large transparent jars or other containers for display, each labelled to correspond with one question card

  • 4 small containers with 4 different colours of small objects, such as beads, labelled with the MCQ options (e.g. A, B, C, or D)

  • 1-2 volunteers/facilitators to guide participants through this activity, especially if the format of this activity is unfamiliar to them

  • Instruction sheet to volunteers/facilitators on how to simplify and explain each question and response options so that the explanations to all participants are standardized

  • Display with clear instructions for participants on what to do

 

This Was our process of creating the activity:

Activity Creation Process
 

These are the results we found using this method!

 

Full Downloadable Guide

Guide for an Interactive Survey Activity

We’ve put together a detailed guide with easy steps that takes you through the entire process from preparation to analysis. We hope our guide helps you conduct your own interactive survey!